Magic Tours offers expertly curated experiences in 25 cities across India. Their tours have positive outcomes for locals. By employing local people, especially those who come from lower income groups and marginalised segments of society, they can use tourism to make a real impact for locals.  They incorporate components that bring their guests in direct contact with local culture, local development projects, craft and textile workshops and their aim is to try and educate guests in a way that demystifies the exotic “Other”, but at the same time ensuring a wonderful, life changing experience.